Patent landscape in a particular technology area enable the corporation to understand how technology has evolved, how it is progressing and what possibly could be done in future to stay ahead of their competitors. It also helps corporate of various sizes to streamline their R&D, production and IP strategy.
Most businesses need to stay ahead of their competition and various sophisticated tools are now available for conducting comparative reviews of the patent portfolios of competitors, including patent landscape maps.
A patent landscape map analyses and identifies the patent activities of your competitors and groups patents relating to the same technology into clusters. This allows companies to identify the patents in a particular technology space, verify the characteristics of these patents, and identify the relationships among them.
A patent landscape or patent map is an overview of patenting activity and provides a unique and valuable perspective in a particular field of technology and its commercial interests. Patent landscape is the method that draws on patent data to investigate the distribution – along any dimension – of exclusive rights within a given domain
A patent landscape analysis will help you to identify the following:
- The innovative focus of companies, industries and countries
- Technology trends
- Technology leaders and their IP strategies
- Out-license targets
- Technological positioning of companies and their chronological changes
- Unique selling points of companies
- Strengths and weaknesses of patent portfolios
- Novel solutions